Mexican restaurant brand Boojum has launched a competition for Liverpool students, offering one individual a grand prize of £6,000, paid in monthly instalments of £500, along with free food from the restaurant for an entire year. The initiative, named 'Bankrolled by Boojum', is open to all students in the city.
The competition follows the successful opening of Boojum's Bold Street location in 2023, which has become a popular choice for the local student population. The prize money will be transferred directly to the winner's bank account, with no restrictions on how it can be spent.
Key Takeaways
- Grand Prize: One student will receive £6,000 (£500 per month for 12 months) and free Boojum food for a year.
- Eligibility: The competition is open to all students studying in Liverpool.
- How to Enter: Students can enter through the official Boojum Liverpool website or via the company's social media channels.
- Deadline: All entries must be submitted by Sunday, 5th October.
- Additional Prizes: During Freshers' week, Boojum will give away a £50 gift card daily to a random student with a Boojum app account.
Details of the 'Bankrolled by Boojum' Initiative
Boojum has structured its latest student-focused campaign to provide significant financial support. The winner will receive a total of £6,000 over 12 months, delivered as a £500 payment each month. This cash prize is intended to help alleviate some of the financial pressures associated with university life, such as rent, course materials, or general living expenses.
In addition to the cash, the prize includes a year's supply of free food from the restaurant. This part of the prize allows the winner to receive complimentary meals from Boojum's menu, which features customisable burritos, bowls, and nachos.
Supporting the Student Community
The competition is part of Boojum's ongoing strategy to engage with its core student demographic. The company has stated the initiative is a way to thank the Liverpool student community for their loyalty since the Bold Street branch opened.
David Maxwell, CEO of Boojum, explained the reasoning behind the substantial prize. He highlighted the financial challenges that students often face.
"University life is tough on the wallet and students have always been at the heart of Boojum. We wanted to do something meaningful to support them this year and Bankrolled by Boojum is the result. £500 a month plus free burritos for 12 months will set the lucky winner up for an unforgettable year, with Boojum fuel to keep them going."
How Students in Liverpool Can Participate
Entering the competition is straightforward and designed to be accessible for students. Those wishing to participate can do so through two primary channels:
- Official Website: Students can visit the Boojum Liverpool website and follow the instructions provided on the competition page.
- Social Media: Entry details will also be available on Boojum's social media platforms, where specific entry steps will be outlined.
The closing date for all entries is Sunday, 5th October. The winner is expected to be announced shortly after the competition period ends. All students currently enrolled in Liverpool are eligible to enter.
Additional Promotions and Loyalty Rewards
Alongside the main 'Bankrolled by Boojum' prize, the company is running other promotions aimed at students during the Freshers' period. A daily winner will be randomly selected to receive a £50 gift card.
Daily Freshers' Giveaway
To be automatically entered into the daily £50 gift card draw, students simply need to have an active account on the Boojum app. A new winner will be chosen each day throughout the Freshers' promotional period.
These offers complement Boojum's existing loyalty scheme, which is popular among its regular customers. The program rewards customers with one free meal for every 10 meals purchased, providing consistent value for frequent visitors.
Boojum's History and Student Focus
Boojum was founded in Belfast in 2007 and has since expanded, developing a strong following, particularly within student communities. The brand is known for its large portion sizes and fresh ingredients, with all menu items made from scratch daily.
The Liverpool restaurant on Bold Street, which opened in 2023, quickly established itself as a go-to spot for students seeking value and flavour. The 'Bankrolled by Boojum' campaign is the latest in a series of high-profile student initiatives from the brand.
Previous campaigns have included:
- Pay My Rent (2019): A competition where the prize was having a student's rent paid.
- Trip to Mexico (2023): An all-expenses-paid trip to Mexico for a lucky winner.
- 50k Burrito Giveaway: A recent event where the company gave away 50,000 free burritos across its locations.
These initiatives demonstrate a consistent marketing focus on creating large-scale, impactful events for the student population, reinforcing the brand's identity as a student-friendly establishment.
