Privacy Policy

1. Introduction

Welcome to Liverpool News Today ("Liverpool News Today", "we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liverpoolnewstoday.com (the "Site").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

2. Information We Collect

2.1 Information You Provide

• Contact information (name, email address) when you subscribe to our newsletter or contact us
• Comments and feedback you leave on articles
• Information submitted through contact forms
• Account information if you create an account

2.2 Information Collected Automatically

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Location data (country/region level)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our news service
• Improve, personalize, and expand our content
• Understand and analyze how you use our Site
• Develop new products, services, features, and functionality
• Send you newsletters and marketing communications (with your consent)
• Process your comments and respond to your inquiries
• Monitor and prevent fraud, abuse, or harmful activities
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Consent: When you have given clear consent for specific purposes
• Legitimate Interests: To operate our news service and provide you with content
• Contract: When processing is necessary for a contract with you
• Legal Obligations: When we must comply with applicable laws

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. For more information, please see our Cookie Policy.

Types of Cookies We Use:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with our Site
• Advertising Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your preferences and settings

6. Third-Party Services

We may share your information with third-party service providers including:

• Google Analytics: For website analytics
• Cloudflare: For security and performance
• Email Service Providers: For newsletter distribution
• Advertising Partners: For displaying relevant ads
• Social Media Platforms: When you share our content

These third parties have their own privacy policies addressing how they use your information.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Restriction: Request limited processing of your data
• Portability: Receive your data in a structured format
• Object: Object to processing of your data
• Withdraw Consent: Withdraw previously given consent

To exercise these rights, please contact us: [email protected]

9. Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country. We ensure appropriate safeguards are in place to protect your information.

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy.

13. Contact Information

If you have any questions about this policy, please contact us: