The Ivy Asia has announced a unique public event on Liverpool's Castle Street set for Tuesday, 7th October, to mark the upcoming launch of its new restaurant. The event, taking place from 12 pm to 3 pm, will feature large cherry blossom trees and will be the first opportunity for the public to discover the official opening date and make reservations.
Key Takeaways
- What: A promotional pop-up event for the new The Ivy Asia restaurant in Liverpool.
- When: Tuesday, 7th October, from 12:00 pm to 3:00 pm.
- Where: Outside The Ivy Liverpool Brasserie on Castle Street.
- Purpose: To publicly announce the restaurant's opening date and launch the reservation system.
- New Venue: The Ivy Asia will be located in the historic former Bank of England building on Castle Street.
Castle Street to Host Promotional Launch Event
Liverpool city centre will see a new installation next week as The Ivy Asia prepares for its arrival. On Tuesday, 7th October, a special event will be held on Castle Street, a well-known hub for dining and hospitality in the city.
The event is scheduled to run for three hours, between 12 pm and 3 pm. It will take place directly outside the existing Ivy Liverpool Brasserie, a sister restaurant to the new venue.
The main feature of the pop-up will be several large, decorative cherry blossom trees, designed to give the public a preview of the restaurant's distinct aesthetic. According to the announcement, the display aims to offer a glimpse into the world of The Ivy Asia.
First Opportunity for Reservations
During the event, attendees will find golden envelopes placed among the trees. These envelopes will contain key details about the new restaurant, including its much-anticipated official opening date.
This will also be the first chance for the public to secure bookings. Information on how to make reservations, particularly for the busy festive season, will be provided. Those who interact with the display will have priority access to the booking system.
Live entertainment is also planned for the duration of the event, adding to the atmosphere on one of Liverpool's busiest streets.
A Growing Presence in Liverpool
The opening of The Ivy Asia will mark the brand's second location in Liverpool, joining The Ivy Liverpool Brasserie. This expansion signals confidence in the city's hospitality market and adds another high-profile name to its culinary landscape.
New Restaurant in Historic Bank of England Building
The Ivy Asia will occupy a significant and historic site in Liverpool. The chosen location is the former Bank of England building on Castle Street, a Grade I listed structure known for its imposing architecture and rich history.
Built between 1845 and 1848, the building was designed by the renowned architect Charles Robert Cockerell. For over a century, it served as the northern hub for the Bank of England, playing a crucial role in the city's commercial and financial history.
The conversion of this landmark building into a restaurant is a significant development for the area. The project aims to preserve the building's historic character while introducing the modern, luxurious design for which The Ivy Asia is known.
Architectural Heritage
The former Bank of England building at 38 Castle Street is one of only three provincial branches designed by C.R. Cockerell. Its distinctive Greek-inspired architecture makes it a standout landmark in the Castle Street conservation area.
What to Expect from The Ivy Asia
The Ivy Asia brand offers a specific dining experience focused on Asian-inspired cuisine, cocktails, and a vibrant atmosphere. The concept is distinct from the modern British menu of its sister restaurant, The Ivy Brasserie.
Cuisine and Atmosphere
The menu is expected to feature a wide array of dishes inspired by the culinary traditions of Asia. Guests can anticipate a selection of sushi, sashimi, dumplings, and larger plates from the robata grill. The restaurant aims to provide a sensory journey through its food, drinks, and interior design.
The decor is a key part of the experience. Other locations feature lavish interiors, including illuminated floors, antique furnishings, and dramatic sculptures, creating a visually engaging environment. The Liverpool venue is expected to follow this signature style.
"Offering an unforgettable journey for the senses, The Ivy Asia blends exquisite food and cocktails with dramatic design, inspired by the rich cultures of Asia," a spokesperson for the brand stated in a release.
A Venue for Various Occasions
The restaurant is being marketed as a versatile space suitable for different social gatherings. The operators suggest it will be an ideal location for couples, groups of friends, and corporate entertaining.
It will cater to both lunch and dinner services, with an emphasis on creating a destination for evening meals and late-night drinks. This positions it to compete with other established high-end restaurants and cocktail bars in the city centre.
Impact on Liverpool's Dining Scene
The arrival of The Ivy Asia is considered a significant addition to Liverpool's already thriving food and drink sector. Castle Street, in particular, has become a premier destination for dining, featuring a mix of independent eateries and established national brands.
The new opening is expected to create a number of jobs in the hospitality sector and draw more visitors to the area. Its location in a historic building continues a trend of repurposing heritage sites in Liverpool for modern commercial use, preserving their legacy while contributing to the city's economy.
The brand's reputation is likely to make it a popular choice for both local residents and tourists, further cementing Castle Street's status as the city's culinary heartland.