Black Sheep Coffee, a fast-growing independent coffee brand, has announced a significant expansion into Merseyside with plans to open 11 new locations. The move is part of a Multi-Unit Development Agreement signed with the franchise operator Yoloways Ltd, signaling a major new addition to the region's vibrant hospitality sector.
Key Takeaways
- Black Sheep Coffee has confirmed a deal to open 11 new stores throughout the Merseyside region.
- The expansion will be managed by franchise partner Yoloways Ltd, led by operators Aaron Chetwyn and Axel Dehy.
- This development is part of Black Sheep Coffee's broader UK growth strategy, which has established it as one of the country's fastest-growing independent coffee chains.
- New locations will feature the brand's signature offerings, including Robusta coffee, matcha lattes, and Norwegian waffles.
Major Expansion into Merseyside Confirmed
Black Sheep Coffee is set to establish a significant presence in Merseyside after finalizing a new development agreement. The deal paves the way for 11 new coffee shops to be opened across the region, bringing its distinct brand and menu to a new market in the North West.
The expansion is being facilitated through a partnership with Yoloways Ltd, a company that will oversee the development and operation of these new sites. This strategic move represents one of the largest single regional expansions for Black Sheep Coffee to date.
Understanding the Franchise Model
Black Sheep Coffee's rapid growth across the UK is heavily supported by its franchise model. This business structure allows local operators to invest in and run their own stores under the established brand, enabling faster expansion into new territories like Merseyside compared to a company-owned model.
The Team Leading the Merseyside Rollout
The development of the 11 Merseyside locations will be handled by Yoloways Ltd, a company headed by experienced operators Aaron Chetwyn and Axel Dehy. Their local market knowledge and operational experience were cited as key factors in securing the partnership.
The collaboration is expected to combine Black Sheep Coffee's established brand identity with the regional expertise of Chetwyn and Dehy to successfully launch the new stores. This approach aims to ensure the brand resonates with local communities across Merseyside.
What Black Sheep Coffee Offers
Known for its self-proclaimed 'robusta rebel' identity, Black Sheep Coffee aims to offer a different experience from mainstream coffee chains. The brand's focus is on using 100% specialty grade Robusta coffee beans, which have a stronger and bolder flavour profile than the more commonly used Arabica beans.
Robusta vs. Arabica
Robusta coffee beans typically contain about 2.5% caffeine, nearly double the amount found in Arabica beans (1.5%). This results in a more intense flavour and a stronger caffeine kick, which is a core part of Black Sheep Coffee's brand identity.
Beyond its signature coffee, the new Merseyside stores will feature the brand's full menu. This includes a range of unique items designed to attract a diverse customer base.
Signature Menu Items
- Colourful Matcha Lattes: A popular alternative to coffee, offered in various vibrant styles.
- Norwegian Waffles: Freshly made waffles available with a selection of sweet and savoury toppings.
- All-Day Food Menu: A selection of bagels, toasties, and pastries designed for breakfast, lunch, and snacking.
- Smoothies and Shakes: A wide variety of cold drinks to complement their hot beverage offerings.
A Year of Significant Growth
This Merseyside expansion follows a period of major growth for Black Sheep Coffee. The company has successfully cemented its position as one of the UK's most prominent independent coffee brands, largely driven by its scalable franchise model and a strong, loyal customer base.
The brand's mission to challenge the dominance of high-street coffee giants by offering a unique product has fuelled its nationwide development. The move into Merseyside is the latest step in this ongoing strategy to enter dynamic regional markets.
Izzy Childs, the EMEA Growth Director for Black Sheep Coffee, commented on the new partnership and the potential for the brand in the region.
"We’re thrilled to welcome Aaron and Axel to the Black Sheep family. Their experience and energy are exactly what we look for in franchise partners. Merseyside is buzzing, and we can’t wait to get more shops open."
The announcement has been met with anticipation from local coffee enthusiasts, as Black Sheep Coffee prepares to add its unique flavour to Merseyside's thriving food and drink scene. No specific locations or opening dates have been announced yet, but further details are expected in the coming months.