The shortlist for the 2026 Liverpool City Region Tourism Awards has been announced, highlighting the top businesses and individuals in a visitor economy now valued at £6.25 billion. The list features a diverse range of establishments from across all six boroughs, competing in 20 categories that span accommodation, attractions, and entertainment.
The winners will be revealed at a ceremony scheduled for Thursday, 5 March 2026, at the historic Liverpool Cathedral. The event will be hosted by Radio Merseyside presenter, Kevin Duala.
Key Takeaways
- The shortlist for the annual Liverpool City Region Tourism Awards has been officially released.
- The awards celebrate the region's visitor economy, which contributes £6.25 billion annually.
- Winners will be announced at Liverpool Cathedral on Thursday, 5 March 2026.
- This year saw a significant increase in applications, particularly in the Accessible and Inclusive Tourism category.
Celebrating a Thriving Visitor Economy
The annual awards serve as a benchmark for excellence within the region's tourism sector. The diverse shortlist, ranging from small independent operators to major venues, reflects the dynamic and ambitious nature of the local offer. The 20 categories are designed to recognize every facet of the visitor experience, including food and drink, events, innovation, and customer service.
According to organisers, the awards play a crucial role in showcasing the quality and creativity that make the Liverpool City Region a compelling destination for both domestic and international visitors.
By the Numbers
- £6.25 Billion: The annual value of the Liverpool City Region's visitor economy.
- 20: The number of award categories celebrating the sector.
- 6: The number of boroughs represented in the shortlist.
A Boost for Businesses and Visitors
For the businesses involved, making the shortlist is a significant achievement. The judging process is independent and rigorous, often involving expert panels, interviews, and even mystery shopping. This process not only determines the winners but also provides valuable, practical feedback to all participants.
This feedback is intended to help businesses sharpen their operations, raise service standards, and invest in key areas like accessibility and sustainability. For visitors, the awards act as a trusted guide, offering confidence in the quality and value of the experiences they choose.
A Pathway to National Recognition
Success at the regional level offers a significant opportunity for local businesses. Winners in many categories automatically become eligible for consideration in the national VisitEngland Awards for Excellence, providing a platform for recognition far beyond the city region.
Record Engagement and a Focus on Inclusivity
Organisers have noted a significant increase in applications for this year's awards, signaling strong engagement from across the industry. A particular point of pride is the growth in the Accessible and Inclusive Tourism category.
Natalie Wyatt, Managing Director of the Liverpool City Region Destination Partnership, commented on the positive trends.
“The Liverpool City Region Tourism Awards have the power to generate a great sense of achievement for the people who deliver exceptional experiences for visitors every day and inspire confidence for visitors seeking to experience one of the UK’s most exciting destinations.”
Wyatt highlighted the increased participation and the importance of inclusivity.
“We’re especially proud of the response to the Accessible and Inclusive Tourism category, which reflects the impact of initiatives like January’s Accessibility Forum and the commitment of businesses across the region. Liverpool City Region is wonderfully diverse, and these awards are part of a journey we’re dedicated to continuing.”
The Economic Engine of Tourism
The awards also serve to underscore the vital economic contribution of the tourism sector. Headline sponsor Liverpool BID Company emphasised the role these businesses play in the city's overall success.
Katie Bentley, Director of Strategic Partnerships and Communications at Liverpool BID Company, offered her congratulations to those shortlisted.
“These businesses, individuals and events are vital to our city’s success, contributing over £6 billion each year and creating unforgettable experiences that make Liverpool City Region such a special destination.”
Bentley added that the sector is about more than just attracting visitors; it's about the spirit of innovation that keeps the region competitive. “Tourism is not just about visitors, it is about the spirit, creativity and innovation that keep Liverpool thriving and ahead of the game in a competitive field,” she stated.
As the countdown to the March ceremony begins, the shortlisted businesses will now undergo the final stages of judging before the winners are crowned at Liverpool Cathedral.