Liverpool ONE is set to host its first-ever Beauty Weekend on September 27 and 28, featuring a range of exclusive offers, live entertainment, and product giveaways. As a headline promotion, MAC Cosmetics on Paradise Street will be providing shoppers with a free 10-day sample of personalised foundation.
The two-day event will involve numerous high-profile brands, including Sephora, Jo Malone, and John Lewis, each offering unique in-store activities and discounts for visitors.
Key Takeaways
- Liverpool ONE is holding its first Beauty Weekend on Saturday, September 27, and Sunday, September 28.
- MAC Cosmetics is offering a free, personalised 10-day foundation sample to shoppers who receive a shade-matching service.
- Other participating brands include Sephora, John Lewis, and The Body Shop, with special discounts and gifts with purchase.
- The event will feature live music, makeup masterclasses, and interactive experiences throughout the weekend.
Inaugural Beauty Event Comes to Liverpool ONE
This weekend, Liverpool ONE will transform into a hub for beauty enthusiasts with its first dedicated Beauty Weekend. Scheduled for Saturday, September 27, and Sunday, September 28, the event promises a wide array of activities across the shopping district.
Shoppers can expect a festive atmosphere with in-store promotions, expert masterclasses, and complimentary services. The event is designed to celebrate the diverse range of beauty and wellness retailers located within Liverpool ONE.
A host of major brands are participating, ensuring a comprehensive experience for visitors. These include luxury names like Jo Malone and Charlotte Tilbury, alongside popular retailers such as Sephora, Space NK, KIKO Milano, and Kiehl's.
A City-Centre Celebration of Beauty
The Liverpool ONE Beauty Weekend is a new initiative aimed at highlighting the extensive beauty offerings available in the city centre. By coordinating offers and entertainment, the event encourages visitors to explore different brands and discover new products in an engaging, hands-on environment.
MAC Cosmetics' Free Foundation Offer
One of the most anticipated promotions of the weekend comes from MAC Cosmetics. The store, located on Paradise Street, will be giving away free foundation samples on Saturday, September 27.
To receive the sample, customers are invited for a complimentary, personalised shade-matching service with one of the brand's professional makeup artists. Following the consultation, they will be given a sample of their ideal foundation shade, which is estimated to last for ten days.
According to the promotion, the 10-day sample allows customers to try the product thoroughly before deciding on a purchase, with no obligation to buy.
In addition to the giveaway, the MAC store will also host makeup masterclasses and provide 'touch up' stations for shoppers. To enhance the experience, visitors will be offered a complimentary glass of fizz while they browse.
Exclusive Promotions Across Major Retailers
Numerous other retailers are joining the event with their own exclusive offers and activities. This provides a compelling reason for shoppers to visit multiple stores over the two-day period.
Participating Brands Include:
- Jo Malone
- Sephora
- Space NK
- John Lewis
- Charlotte Tilbury
- KIKO Milano
- Kiehl's
- The Body Shop
Offers and In-Store Activities
Several brands have announced specific deals for the Beauty Weekend. Sephora will be offering a free Sephora Charm Bracelet to any customer who spends £50 or more in-store.
At John Lewis & Partners, the in-store Style Studio will be the venue for a series of masterclass events held throughout the weekend. These sessions will offer expert tips and product demonstrations.
The Body Shop has prepared a multi-layered promotion. Customers will receive a 10% discount on purchases and a free gift when they spend £22 or more. The store will also offer express facials and hand and arm massages from 12 pm to 5 pm and host a 'spin the wheel' game with opportunities to win product samples.
A central beauty hub will also be set up to provide free flash beauty services for all visitors throughout the weekend.
Live Entertainment and Interactive Experiences
Beyond the shopping promotions, Liverpool ONE has organised a schedule of entertainment and interactive sessions to create a vibrant atmosphere.
On Saturday, from 1 pm to 5 pm, DJ Billie will perform a live set on Paradise Street, providing a musical backdrop for the event. This central location ensures the entertainment is accessible to a wide audience.
Presenter Leanne Campbell will be present, engaging with shoppers to discuss the latest beauty trends and share tips. This adds a familiar local voice to the weekend's proceedings.
Adding a unique, high-energy element, House of Suarez, known for producing Liverpool's Vogue Ball events, will be performing. Their presence is expected to bring a dynamic and artistic flair to the shopping district.
For a more personal touch, Niall O'Callaghan will host the 'Confidence Wall' in collaboration with the local community group Girls With Dreams Club. This interactive feature will encourage guests to share their personal tips on beauty and wellbeing, fostering a sense of community and empowerment.