In case you want to learn more about the history of eCommerce, you will have to go back to 2000. This is when the world economy started experiencing problems, but it turned out that online businesses were almost unaffected. 15 years later, the numberof eCommerce sales was slightly above 80 million dollars! These figures will definitely make you think about opening an online store, but the question is – what eCommerce platform is the best?
Squarespace is a good example of an inexpensive eCommerce platform that has all the features that a small business owner needs. It offers many different templates and you can upload as many products as you want without any problems. The only downsides are the limited SEO capabilities and CRM options found on this platform.
Now here’s an example of a software-as-a-service eCommerce solution. Many people think that SaaS is a good solution only for large companies, but they are wrong. Anyone can benefit from a solution like this and Symphony Commerce is here to prove that. Remember that this option will not be suitable for those who are complete beginners in this field.
This is another popular eCommerce platform that can work well for both large and small businesses. One of the greatest things about Magento is the fact that this is an open source platform. In other words, you can easily add features and customize the platform according to your business needs and requirements. For instance, if you are looking for a way to boost conversions in your online store you can use one of the many extensions like Nosto which record visitor activities and behavior. What we should mention about Magento is that this platform is slightly complex compared to other platforms, so in case you are not prepared to learn new stuff or hire a professional to help you, look for another option.
Shopify is one of the leading eCommerce platforms today. This is a platform that is fully focused on helping people sell online. There are more than one hundred thousand stores around the globe powered by this platform. Its popularity is increasing all the time which is why there are more than one thousand useful apps (some paid, some free) associated with it.
There are many other eCommerce platforms out there, but it is up to you to find one that suits your business needs the best.
— Appboy (@Appboy) 26 de mayo de 2017