Optimize for mobile
Any website that ignores the call for mobile compliance in their site architecture does so at a risk because more than 50% of total web traffic in the US and the UK are coming from mobile devices. When Google urged website owners to be mobile compliant, they made the call because that is where the traffic is at the moment and if you don’t want to shortchange yourself, making your website mobile friendly will bring more gains for you.
Not many websites are mobile friendly at the moment, and it’s like leaving money on the table for your competition to pick up. With more internet users going mobile daily, their activities on social media and searches are conducted on mobile. That means that so much traffic is expected to come from mobile devices. As you optimize for mobile in your website, start thinking of mobile apps for your marketing and even business transactions. Smart e-commerce businesses are now applying mobile form format where customers can transact business on mobile from start to completion with ease. For such companies, all their marketing and business processing takes place both for mobile and desktop and can intercept any customer whether from mobile or desktop.
Mobile optimization is a common e-commerce task today, and you can talk to your web designer or web host to learn more about how you can benefit.
In spite of the engaging nature of mobile devices, users still check their text messages and with the capability for multimedia messages, SMS marketing is a veritable tool for sending business information through text on mobile. As we know, over 90% of mobile users check their messages, and this presents an excellent opportunity to get the attention of your target audience.
With a few lines of text in a message, you can direct your audience to your website. You can embed a link to your important message written in a catchy pitch to attract the attention of your audience to click and go to your site right there on the mobile device. Therefore, if your website is mobile friendly, it means within a short drive between home and office, you can successfully have your audience visit your site and conclude a deal before they alight from the vehicle.